“Strategy without tactics is the slowest route to victory.
Tactics without strategy is the noise before defeat.”
– The Art of War, Sun Tzu
What can we do for you?
Increasing corporate profit through effective
marketing and disciplined selling is what we do.
We start with the end result in mind. By focusing our clients’
marketing and sales resources, we help our clients achieve their goals.
We tailor our services to the needs of our clients, particularly in the areas of:
• Market validation of customer needs by identifying the buyer’s journey and persona based value proposition
• Development of an integrated traditional lead generation and account based marketing (ABM) strategy and execution
• Instrumenting a martech stack that allows for closed loop measurement and reporting
Unlike other consultants, we don’t stop at strategy. We roll up our sleeves and execute,
while teaching your people our proven approach and putting in place a lasting, measurable and effective process.
Nancy Chou is the Principal of Nancy Chou Marketing Consultants (NCMC). Ms. Chou has an MBA from the Kellogg Graduate School of Management, Northwestern University and over 25 years of marketing and sales support experience at Fortune 500 companies such as Symantec, IBM and HP, where she was named among the top 9% employees worldwide, as well as start-ups like LiveWorks (a Xerox company focused on whiteboarding/collaboration hardware). Red Hat (open source solution), and Aisys Inc. (embedded design automation software).
Most recently, Ms. Chou was the interim CMO of a mobile security startup, Blue Cedar, and the interim head of marketing for a B2C wine e-commerce business in stealth mode. Her diverse consulting clients include manufacturers in high tech and medical devices as well as large universities and consumer services providers. Nancy Chou is also a Stanford University Continuing Education course instructor, who last taught a class entitled Sales-focused Marketing in High Technology.
“Intland is the 2nd startup I cofounded and also the 2nd opportunity to work with Nancy. I find Nancy to be of high integrity and is straightforward, competent, and effective particularly as she grew the Sun Microsystems/Oracle Canada account in a sales capacity. In addition, as confirmed by Google Analytics, Nancy’s marketing/social media expertise has resulted a triplication in our software downloads and our qualified leads have doubled in the past 6 months.”
Janos Koppany, Co-founder & CEO, Intland Software GmbH