Market validation
Market validation of customer needs by identifying the buyer’s journey and persona based value proposition.
Discuss market validationNancy Chou Marketing Consultants
Strategic collaboration.Agile execution.Data driven results.
Increasing corporate profit through effective marketing and disciplined selling is what we do.
We start with the end result in mind.
By focusing our clients’ marketing and sales resources, we help our clients achieve their goals.
01 / How we help
What can we do
for you?
We tailor our services to the needs of our clients, particularly in these three areas.
Integrated lead generation & ABM
Development of an integrated traditional lead generation and account based marketing (ABM) strategy and execution.
Discuss lead generationMarketing technology & measurement
Instrumenting a martech stack that allows for closed loop measurement and reporting.
Discuss marketing measurement02 / The NCMC approach
We don’t stop
at strategy.
We roll up our sleeves and execute, while teaching your people our proven approach and putting in place a lasting, measurable and effective process.
Talk about your goalsCollaborate strategically
Start with the end result in mind and focus marketing and sales resources on your goals.
Execute with agility
Move from strategy to hands-on execution, tailored to the needs of your business.
Build a lasting process
Teach your people the approach and put measurement and reporting in place.
Nancy ChouPrincipal, NCMC
03 / Meet your collaborator
Experience.
Put to work.
Nancy Chou is the Principal of Nancy Chou Marketing Consultants (NCMC).
- Education
- MBA, Kellogg Graduate School of Management, Northwestern University
- Experience
- Over 25 years in marketing and sales support
Marketing & sales experience
Ms. Chou has worked at Fortune 500 companies such as Symantec, IBM and HP, where she was named among the top 9% employees worldwide. Her experience also includes start-ups like LiveWorks (a Xerox company focused on whiteboarding/collaboration hardware), Red Hat (open source solution), and Aisys Inc. (embedded design automation software).
Consulting & interim leadership
Her experience includes serving as interim CMO of the mobile security startup Blue Cedar and interim head of marketing for a B2C wine e-commerce business in stealth mode.
Her diverse consulting clients include manufacturers in high tech and medical devices as well as large universities and consumer services providers.
Teaching
Her teaching experience includes a Stanford University Continuing Education class entitled Sales-focused Marketing in High Technology.
Connect with Nancy on LinkedIn04 / A client’s perspective
Built on
collaboration.
“straightforward, competent, and effective”
Intland is the 2nd startup I cofounded and also the 2nd opportunity to work with Nancy. I find Nancy to be of high integrity and is straightforward, competent, and effective particularly as she grew the Sun Microsystems/Oracle Canada account in a sales capacity. In addition, as confirmed by Google Analytics, Nancy’s marketing/social media expertise has resulted a triplication in our software downloads and our qualified leads have doubled in the past 6 months.
05 / A few useful answers
Before we
get started.
What services does NCMC provide?
NCMC provides market validation, integrated traditional lead generation and account based marketing strategy and execution, and marketing technology measurement and reporting.
Does NCMC help with execution as well as strategy?
Yes. NCMC works on strategy and hands-on execution, teaches client teams its approach, and puts a lasting, measurable process in place.
How can I contact Nancy Chou?
Email nancy@ncmktg.com or call 408‑666‑9230 for more information and sample results achieved for clients.
Let’s start with your goals
What can we
do for you?
For more information and sample results achieved for our clients, please contact Nancy Chou.