# Marketing readiness assessment

Before increasing activity, check whether the offer, customer evidence, execution capacity and measurement are ready to support it. Use the worksheet to expose unresolved decisions.

Prepared by Nancy Chou Marketing Consultants (NCMC).
Official guide: https://ncmktg.com/information/resources-marketing-readiness-assessment.html

## Decision brief

- Business question:
- Audience / buying situation:
- Owner and review date:
- Evidence available:
- Important assumptions:
- Constraints and dependencies:

## Working worksheet

| Condition or action | Evidence / current state | Owner | Next step and date |
| --- | --- | --- | --- |
| 1. Assess offer and audience evidence |  |  |  |
| 2. Check the buying and delivery path |  |  |  |
| 3. Review execution ownership |  |  |  |
| 4. Identify critical dependencies |  |  |  |
| 5. Assign an evidence-gathering action |  |  |  |

## Readiness review

For each condition choose Ready, Uncertain or Needs work. Record the evidence needed to change that answer. Do not interpret a total score as a prediction of growth.

| Condition | Ready / uncertain / needs work | Evidence needed | Owner |
| --- | --- | --- | --- |
| Customer and problem | | | |
| Offer and supporting proof | | | |
| Route to purchase | | | |
| Sales or service response | | | |
| Delivery and measurement | | | |

## Review

Record the decision, supporting evidence, limitations and next review. This original planning worksheet is educational guidance, not a contract, benchmark or guarantee of results. Keep confidential records and credentials out of an initial enquiry.