# First 90 days marketing leadership checklist

Use a checklist to organize access, diagnosis, priorities and handover when marketing leadership changes. Adapt the sequence to the mandate and working capacity.

Prepared by Nancy Chou Marketing Consultants (NCMC).
Official guide: https://ncmktg.com/information/resources-first-90-days-marketing-leadership.html

## Decision brief

- Business question:
- Audience / buying situation:
- Owner and review date:
- Evidence available:
- Important assumptions:
- Constraints and dependencies:

## Working worksheet

| Condition or action | Evidence / current state | Owner | Next step and date |
| --- | --- | --- | --- |
| 1. Confirm mandate and authority |  |  |  |
| 2. Review evidence and definitions |  |  |  |
| 3. Prioritize dependencies |  |  |  |
| 4. Assign outputs and review dates |  |  |  |
| 5. Document continuity and the next decisions |  |  |  |

## Review

Record the decision, supporting evidence, limitations and next review. This original planning worksheet is educational guidance, not a contract, benchmark or guarantee of results. Keep confidential records and credentials out of an initial enquiry.