# Go-to-market working template

Practical go-to-market planning worksheet. Not a validated framework or a fixed consulting package.

## Business decision and next commitment

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Constraints and responsible owner

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Entry segment: inclusion and exclusion

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Buyer problem, current alternative and evidence

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Buying roles, authority and evidence needs

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Offer: first commitment, scope and limitations

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Positioning: meaningful difference and proof

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Route: acquisition, evaluation, sales and handoff

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Delivery: capacity, implementation and support

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Economics: costs, contribution and uncertain inputs

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Measurement: definition, grain, cohort, source and owner

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Decision gates: proceed, revise, expand or stop

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Open assumptions, evidence tasks and owners

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner:

## Review date and decision log

- Facts and source:
- Assumptions:
- Decision or next evidence:
- Owner: